Consumer goods Customization requires production expertise. In actual fact, there is no such thing as “the” consumer goods market. Rather, there are dozens of them. No other market segment is as fragmented as the consumer goods segment. And scarcely any other market is facing such diverse challenges in coping with the future. However, they all have one thing in common: modern production concepts and logistics should support them in making their o昀昀erings even more 昀氀exible and suitable for customers, through to complete customization of mass-market products. Any company that intends to survive in this challenging sector in the long term really has no other choice: only consistently digitized processes and highly 昀氀exible, automated production and logistic systems are capable of e昀昀iciently bringing these customer-driven business models to a position of economic success. Solutions from 阀阀 take account of the entire value chain from manufacture through to packaging, logistics, sales and distribution. A look at the large shopping malls and Using digitization to mass-produce supermarkets leaves no room for doubt: unique products there is a massive variety of products in the consumer goods industry. In view of the enormous dynamics in the Foodstu昀昀s, clothing, personal hygiene consumer goods market, every future products, cleaning products – in each strategy for automation solutions must segment, the o昀昀ering is characterized by be capable of responding to new con- a large number of categories, sub- ditions e昀昀iciently and functionally. Here, categories, packaging sizes and types 阀阀 o昀昀ers digital concepts and techno- as well as di昀昀erent brands. In addition logies for agile control of integrated to the variety of items available, volatile value chains. Intelligent analysis pro- parameters in the business models are cedures use real-time data to precisely key factors in the success of the con- predict customer behavior and market sumer goods industry – for example, movements. It is not an exaggeration to global and regional trends, political say: any company that does not digitize in昀氀uences, new technological drivers, will be punished by the market. 阀阀 social taste and changes in values o昀昀ers customers a tailored solution for through to economic crises and natural each sector – in the area of Industrie 4.0 events. At the same time, it is apparent automation, this is achieved through that the number of product variants is the networking of the shop 昀氀oor with �Digital production permits business continuing to increase because of the data analytics tools, which enable us models that are individually adapted trend towards increasingly customized to better gauge the end users and their to customers and optimum control of products. responses. the entire process sequence. Hello Industrie 4.0�we connect you
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